Two Door Cinema Club, a northern-irish band, which sprang up from schoolboys (Alex, Kev and Sam) making demos of their tracks in a room above a garage. From these modest beginnings spawned a mass following of fans, some of which with high levels of devotion. With the success of singles What You Know, Something Good Can Work, Undercover Martyn, I Can Talk and Come Back Home and their album Tourist History fans were in their hoards. They gathered on Facebook fan pages, Tumblr, YouTube and in particular – Twitter. The Twitter aspect is an important part, we were using the hashtag #basementpeople, from the song Undercover Martyn. These sweet beginnings gave the name to the fans. We even got a mention on a radio interview between the band and Fearne Cotton.
The basement people ‘movement’ has really grown well over the past few months. It’s massive and I myself have met some fabulous people. Our existence on Facebook, Twitter and Tumblr is amazing, but I realised that Two Door Cinema Club are lacking something that other bands have… and that’s a fan site. But look around you – it’s right before your eyes. This site is a creation by the fans, for the fans. It is hoped that fans can continue to support it submitting pieces of content, ideas, covers, remixes, photos, videos – there’s no limit. We also have our very own forum, where #basementpeople can meet and chat.
BBC Radio 1 Interview (mention at 0:40)